Oh! So Sweet is proud to incorporate Reb A from Pure Circle into their new Reb A \ Citrus Extract blend. Pure Circle is the world's leading developer and supplier of high-purity Rebaudioside A (Reb-A). The new Oh! So Sweet- Reb A \ Citrus Extract Blend is all natural and 1000 times sweeter than sugar.
On December 18, 2008, Pure Circle received a no objection letter from the United States Food and Drug Administration. This indicated that the FDA has no objection to the conclusion that Reb A at a minimum specification of 95% is Generally Recognized as Safe (GRAS) among qualified experts for use in beverages, foods and tabletop sweeteners. This response from the FDA cleared the way for Pure Circle Reb-A to be adopted as a key ingredient in mainstream food and beverage production.